Engaging new customers while retaining old ones is a strategy that is directly proportional to business success. Customers generate sales and thus are the driving forces for any organization. Any company that is able to retain customers and keeps them engaged has the better chance to progress and rise above the competition.

The ability to turn visitor traffic into sales conversion can be determined as true scalable success and best achieved by gaining customer loyalty and trust with reliable policies and a client-centric approach.

Acquiring new customers is a costly undertaking and time consuming as well. Thus preventing customers from leaving marks to be a successful measure in order to maintain a constant sales flow.

For an ideal startup product development, the gravity of balancing customer acquisition and retention is a significant affair and reinforces the market stature for a brand. Every company exerts undying efforts to stay updated, offers current products, ensures customer value and despite the attempts, customers leave. Such is a tragic situation for any business enterprise but the deprivation is hefty for startup companies that are still in an incubation phase and attempting to gain a market hold.

The reasons could be –       

• Service or product dissatisfaction
• Price for an offering
• Competition tempting
• Lack of involvement and negative user experience

While every company focuses on progress and sales conversion, it should be lenient enough to allow flexibility in order to best please the customers. The above mentioned reasons justify the fact that failure to keep users isn’t just allied to product or service flaws. Thus a product-centric solution might not be the best fix but rather an effort in the wrong direction.

The usability of a product and its utility vary for customers and there are factors that lead to disparity in perception of the same for a single user depending upon the current state of lifestyle. An ability to retain customers can be earned through services or products that find a sustained and endurable utilization for customers and a constant need with flexible application.

For a better understanding of why customers leave, a clear awareness of market demands and client expectations is a must. A company must care about customer needs and should be able to express them these positive intentions.

Just focusing on what’s coming in rather than what is being served is a recipe for disaster and the worst business attitude. It is best advised to hire startup consultant services from Roars to put you on the right track for better client retention. An absolute startup idea development strategy is the best remedy for sustainable growth and the 30 minute consultation we offer is an insight into the complicated world of understanding customer desires!