Why UX-Driven Approach is Important for Earning Loyal Consumers?
Can UX help you create a loyal customer base for your product or service? Is a loyal consumer base even a truth or is it a myth, as is considered in today’s dynamic market scenario? Truth be told, the term loyal customers are still applicable and is going to be applicable for a long time […]
What Is Product Thinking And Why Designers Need To Engage In It?
When creating a product design thinking, designers often think of how to make the product more appealing to the end users. They think of interactive designing, rich features and how to enhance the form of the product. But often, in this entire exercise, form may actually trump function. And when a particular product does not […]
How UX Can Help Improve Your Branding Efforts
Branding is the first step to introduce your company to the world. The logo is the first glimpse of your company. The website is the ice-breaker and the message you send through your brand marketing efforts is your way to shape how people perceive your company. There are many ways in which you can brand […]
Why You Need to Test Your Product Idea and How You can Do it in Just One Week
Upon coming up with a product idea, entrepreneurs want to create an MVP first before conducting beta or going live with the product. Often, the MVP serves as a good place to start off with building the product as it minimizes risks and revisions. While this is a good approach there is an even better […]
How Important Is Usability Research in UX Designing?
Your application interface is your product interacting with your customers, face-to-face. If it fails to make a fine first impression, chances are that it won’t get a second chance to do so. UX designing is key to an app’s success. If you can hit the bull’s eye with your user experience designing, you can say […]
Building Intuitive Mobile App Experiences
Intuitive Mobile apps are a good starting point to mull this over. We are rapidly moving towards a customer-centric world. Businesses and marketers are trying to find gaps and pain points which they want to solve for their customers. We are putting in years of experience, research, and design into achieving the same. But are […]
To Design Native or Not – Difficult Designing Decisions
Often when building apps, designers are faced with a difficult decision. Whether or not to design a native app. A native app design is one which follows the design standards of a particular platform. It could be Android, Windows, MacOS, or iOS, but native design, as the name mentions, is native to each platform. If […]
Product Designing Goes Beyond Design
What you do think of when you think “Product Design”? What kind of product are we talking about? What are the skills involved in product designing? Is this the job of a single individual? What is the end result of product designing? These are a few things that come to people’s mind when they think […]
Why Your Business Needs A Journey Map?
Our business is the sum total of an offering that we are passionate about and a need in the market that we are catering to. When these two factors shake hands, there you have it: a successful business. But is that true? Isn’t the competition in the market something to consider, too. There are others […]
People are Motivated by the Stories Your Brand Tells
We humans, need stories. Stories help us believe, build faith, and sometimes even take decisions during tough times. Storytelling begins at an early age and we build upon it throughout our youth and adult life. Given the importance of storytelling in our lives, are we using it enough, or at all in our effort to […]
