The Importance of Innovation in Creating MVPs

Innovation is important for disruption and for an innovative disruption to occur, MVPs is your best bet to make sure you are on the right track. An MVPs or Minimum Viable Product helps product owners and entrepreneurs create a proof of concept of their idea in a minimalistic way. It helps them give shape to […]

Why UX-Driven Approach is Important for Earning Loyal Consumers?

Can UX help you create a loyal customer base for your product or service? Is a loyal consumer base even a truth or is it a myth, as is considered in today’s dynamic market scenario? Truth be told, the term loyal customers are still applicable and is going to be applicable for a long time […]

How to Find the Right Product Innovation Design Agency To Develop Your Product?

Once you have conceptualized the product you want built, it’s time to find the right product design innovation agency to build it to perfection. Also, popularly know as product development firms, and technology solution providers, these agencies offer you end-to-end services when it comes to creating the basic Minimum Viable Product (MVP) of your product […]

What Is Product Thinking And Why Designers Need To Engage In It?

When creating a product design thinking, designers often think of how to make the product more appealing to the end users. They think of interactive designing, rich features and how to enhance the form of the product. But often, in this entire exercise, form may actually trump function. And when a particular product does not […]

How UX Can Help Improve Your Branding Efforts

Branding is the first step to introduce your company to the world. The logo is the first glimpse of your company. The website is the ice-breaker and the message you send through your brand marketing efforts is your way to shape how people perceive your company. There are many ways in which you can brand […]

Walking into the Land of AI and Machine Learning

AI and machine learning have become buzz words in the technology arena, these days. As much as they are trending on Google searches and on various social media handles, AI and machine learning have certainly woven their presence into our lives way more than we can fathom. Think of some of the ways in which […]

Why You Need to Test Your Product Idea and How You can Do it in Just One Week

Upon coming up with a product idea, entrepreneurs want to create an MVP first before conducting beta or going live with the product. Often, the MVP serves as a good place to start off with building the product as it minimizes risks and revisions. While this is a good approach there is an even better […]

Bitcoin: How Long Is It Going to Last?

With the continuous speculation that occurs in the bitcoin domain, chances are that quite a few of us have invested or at least, has thought of investing into it. Bitcoin  (BTC) does look like a great instrument to bet your money on, given the steady increase in market cap. It stands at a staggering $184,510,800,690 USD […]

How Important Is Usability Research in UX Designing?

Your application interface is your product interacting with your customers, face-to-face. If it fails to make a fine first impression, chances are that it won’t get a second chance to do so. UX designing is key to an app’s success. If you can hit the bull’s eye with your user experience designing, you can say […]

Building Intuitive Mobile App Experiences

Intuitive Mobile apps are a good starting point to mull this over. We are rapidly moving towards a customer-centric world. Businesses and marketers are trying to find gaps and pain points which they want to solve for their customers. We are putting in years of experience, research, and design into achieving the same. But are […]